A dialogue between fashion, art, and architecture.

A global campaign celebrating the serene precision of Agnes Martin’s work, shot within the spiralling geometry of New York’s Guggenheim Museum. Commissioned by COS in collaboration with the Agnes Martin Foundation, the project explored how minimalism and emotion can coexist.

Clare concepted and art directed both film and stills, working with photographers Hart + Leshkina to translate Martin’s quiet rigour into light, line, and movement. From set direction to post-production, the campaign carried a sense of restraint and clarity – echoing Martin’s discipline while positioning COS at the intersection of fashion and fine art.

Client: COS / Guggenheim Museum, NYC / Agnes Martin Foundation

Deliverables: Brand imagery, brand film, promotional print materials