Silva Restaurant, Mayfair
Concept and Identity
The identity for Silva was designed to feel modern while remaining grounded in history. Drawing on Italian typographic traditions, the visual language balances classical proportion with a contemporary restraint, giving the restaurant a sense of longevity rather than trend.
As a day-to-night space, the identity shifts subtly across touchpoints. Custom iconography evolves from open to closed floral forms, signalling changes in atmosphere from lunch through to evening service. This detail-led system allows the brand to adapt in tone without losing coherence.
The result is an identity that feels considered, confident and quietly expressive — a modern restaurant brand with depth, rhythm and a strong sense of place.